The best businesses don’t choose between profit and purpose—they make them work together. The right strategy can move markets and mindsets at the same time, creating growth that fuels impact and impact that fuels growth. I help companies see that doing the right thing isn’t just a moral choice—it’s a competitive one.

I believe strongly that profit and purpose shouldn’t be pitted as rivals; they’re better served as partners.

Find ways to lead with purpose with a little help from psychology.