What I do best is gathering intel—on consumer behavior, culture, and market trends—and delivering insights that are digestible, and often intuitive, to non-scientists and help create opportunity and action. That’s not just translating complexity into common sense, but making it interesting and inspiring at the same time.
I am also confident standing up in front of a room of cunning creatives or canny clients to make a case. And, as a highly adaptable self-starter, I know I can get to work quickly and contribute at a high level being mature, level-headed, and business-centric.
The lessons I’ve learned through my career and education have taught me to be prudent in my work. And while effective advertising always takes a bit of luck, my practice of art and science can help create the best chance at creating success.